Insignia National is committed to provide educational material related to signs, the sign industry, and their impact on retail commerce. The material is presented in a brief, light, format to inform and hopefully enlighten as well. Topics covered include: Your Sign and Your Image, How to Stand Out in A Crowded Marketplace, Does Size Count? Letter Size / Distance and Readability, Color and lighting Visible or Invisible, Are your signs lighting? Sign Maintenance, Permit denied / Overcoming Code Restrictions, Location - Location - Location, The future: Neon, LED, and beyond.